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The son of a Wisconsin high school football coach, Mike Jurkovac founded cYclops in 1994 with Liz and Albert Watson. From its inception he has guided the company's blue-chip roster of creative resources and strategic partners against the integrated THOUGHT, FILM + BEYOND platform he authored while leading the Levi's Brand as Foote, Cone & Belding's first VP, Director of Integration. Driven by the late Mike Koelker's "creative excellence with no tolerance for mediocrity" mantra and a "make it happen" attitude, Mr. Jurkovac has been responsible for over $200,000,000 in commercial, short film and integrated content production in the company's first ten years. He recently partnered with CHUCK MCBRIDE, RICK BOYKO and ERNEST LUPINACCI to create the LOST BUT NOT LOST and LOST CHANGE serialized short film, print, online and offline adventures -- which united the Levi's, Motorola and Sony brands and their agencies TBWA Chiat Day, Ogilvy and Y&R with MTV, IFC, AtomFilms and $25,000,000 worth of shared financing. This program was the catalyst for the creation, repositioning and execution of BMG's ground-breaking ELV1S brand integrated content, Mobile Graceland and ELV1S: 30 #1 HITS programs which have currently delivered international sales of over 10,000,000 units. At cYclops Mike has executive produced over 350 spots including a series of recent campaigns which featured NASDAQ 100 CEO's Michael Dell, Howard Sherman, Jeff Bezos, Larry Probst, Steve Balmer and Martin Sorrell. In 1994, Mike created the award-winning THERE'S A MOVEMENT UNDERGROUND campaign for Gannett.